Who Reads Dog World?
Dog World is written for the serious dog enthusiast, including professionals in the pet industry - breeders, kennel operators, groomers, veterinarians, and pet shop retailers - as well as hard-core dog lovers.
What You Can Expect in Each Issue:
Regular Departments include:
- About Agility: Performance training.
- Judge's Perspective: Insight into breed standards.
- Breeder's Notebook
- Natural Wellness
- ShowStoppers: Update on judges and breeders.
- Features: Articles entertain and educate readers about canine healthcare, nutrition, appearance and grooming, training and behavior, breeding and the law. Recent features included "The Urban Challenge," "A Puppy for Every Sport," and "The One and Uno" covering the Beagle that won at Westminster's 132nd show.
Past Issues: Contributors: Contributors are leading experts in their field. They include Terry Long, CPDT, behavior specialist and agility instructor; Betty-Anne Stenmark, AKC judge; Alice Bixler, breeder and judge; and Liz Palika, Certified Dog Trainer, Certified Behavior Consultant and an AKC CGC Evaluator.
Magazine Layout: Dog World features in-depth articles and four-color photography throughout. With its sophisticated editorial content and no-nonsense design,
Dog World is a must read for its devoted, loyal, involved and influential dog-loving readers.
Comparisons to Other Magazines: Dog World is targeted to the influencers in the canine community. It is the oldest all-breed dog magazine in the marketplace. Readers are serious dog enthusiasts who are devoted to the magazine and own an average of four dogs.
Advertising: Advertising is relevant to the magazine, offering products and services that appeal to the true dog enthusiast. Advertisers include manufacturers of food and treats, cages and carriers, flea and tick medications, toys and accessories and products for the performance dog.
Awards: Editor Allan Reznick won Best Editorial Column of the Year for
Dog World's September 2006 article, "When Rare Becomes Mainstream," at the Alliance of Purebred Dog Writers Awards Luncheon.