SubscribeGood to Great
One of the best corporate world price by Jim Collins, Good to Great is a comprehensive book on why some companies excel in their business with growth, increasing revenues and sales whereas other companies lose their position and brand image and are forgotten with time. With analysis of some real examples, the author has mentioned specific techniques and strategies of the companies that always move from good-to-great.
Why some companies make the leap … and other’s don’t? This question is the main objective behind the book. The book covers several features of business plan, marketing, brand management and internal/external strategies that play an important role in the operations of business and vastness of operations. Like many other corporate books, this book is not at all boring or making to yawn. The tone of the author is excellent and a lot of management perspective are taught and learnt with this book.
The most interesting and learning part for me in this book was of leadership. The leadership and the style of leading the company has a far more effect on all dimensions of operations than one can imagine. All the success and failures of the company are dependent on the top most hierarchy, and the way they lead and approach in the market. The author has also developed five levels of leaders and executives which are a unique leadership design in its own way.
To read other uniquely written corporate books of Jim Collins, one can search it on this website. All of his books are available through many retailers across the country. One can order it before seeing different online price comparison and their shipping deals. For a good start towards Jim Collins findings, I highly recommend all businessmen and management professional and seekers to read Good to Great for once.
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