Some people are happy to take pictures from the comfort of the sidelines. That's nice. But if you want to be part of the action you need a camera as tough as you. For those thrill seekers and action-hounds meet the COOLPIX W300 a tough-as-nails camera designed for the extremes.Rugged Construction Waterproof freezeproof shockproof and dustproof it captures 4K Ultra HD video 16MP photos time-lapse movies and more in the harshest conditions. Bring it surfing skiing scuba diving biking climbing...wherever your adventures lead.16MP Backside illuminated CMOS SensorShare epic photos and videos that put your friends and family in the moment. The COOLPIX W300's 16 MP low-light sensor and fast f/2.8 NIKKOR zoom lens freeze action in striking detail even when the light is fading. It's fast autofocus and continuous shooting speed helps you land shots others might miss.Turn on Macro Mode and reveal hidden details in flowers plants insects and more. 5x optical zoom NIKKOR lens with Hybrid VRWhen the action is just out of reach zoom in with the telephoto power of the COOLPIX W300's 5x optical zoom lens. You'll have the flexibility to get the whole scene into the frame or to zoom in for a tight view.The whole time you're shooting Nikon's Hybrid VR (Vibration Reduction) keeps your photos and videos steady even when the road gets bumpy.4K Ultra HD Videos with Stereo SoundWith the touch of a button the COOLPIX W300 records 4K Ultra HD or 1080p Full HD videos with stereo sound. Combine your favorite clips into a 30-second compilation with background music and special effects using Short Movie Show-ideal for sharing online.Use Time-lapse recording to condense an hour of action into a 10-second sequence or speed up time with a Superlapse video. You can even shoot stills while recording video. The camera also features VR during movie recording (5-axis hybrid: lens-shift type and electronic type) and AE lock is now available when shooting underwater video.Simple Smart Operation Designed for ActionOperating the COOLPIX W300 couldn't be easier. An extra large grip and smart button placement make for stable one-handed shooting. The large 3.0-inch LCD has an anti-reflective coating for shooting in bright light. A dedicated Tool button gives you quick access to GPS eCompass and other tools.When you're wearing heavy gloves you can change modes simply by moving the camera.Built-in Wi-Fi and BluetoothPull out a compatible smartphone or tablet to automatically transfer review and share your photos add caption text and even take pictures remotely with the COOLPIX W300. The Nikon SnapBridge app can automatically back-up your photos to Nikon Image Space as you shoot them.